there’s something about geometry + architecture

March 28, 2017

Divine Website?

Filed under: Uncategorized — divamizanni @ 00:44

In a digital era, the internet becomes the easiest source of information. From cooking recipes to map of the entire world, in just one click we could access millions of info. And where does this content belong? in websites. Every news portal, blog, and social media have their own website in the world wide web. With that, people try their best to design a website with a good UI (User Interface).

One of the leading social media is Twitter. With their number of users rising everyday, from young to old, Twitter tries their best to improve their web so it becomes user friendly; easy to use and pleasing for the eyes. In 2010 they decided to do a major reconstruction to their web, quoted from their creative director “To anyone curious about #NewTwitter proportions, know that we didn’t leave those ratios to chance …”. They stated that the new web design is based on the divine proportion (golden ratio).

Img source:

The golden ratio is believed to be effective in web design because it’s more pleasing for the eyes, therefore the user wouldn’t mind spending a lot of time on it.

“It is well known that the eyes take in information more efficiently when they scan side to side, as opposed to up and down. When you look at what so many people have been drawing and building, you see these proportions everywhere.” (2)

So supposedly composing toolbars and web elements with the divine proportion will create a better user experience. I don’t know if this applies to all kind of websites but it sure stayed with Twitter for a while (although it doesn’t really look like that anymore). So safe to say that it worked pretty well for them.

What do you think about Twitter’s 2010 web? Do you think with it’s divine proportion it became a ‘divine’ website? or do you like their current web better?

Diva Mizanni


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